Focus on Crazy Ideas
A few days back, at a conference, while listening to a speaker describing the immense obstacles to confining the spread of AIDS in Africa, I was thinking that there must be a way to overcome the numerous cultural barriers. Then suddenly I thought: traveling theatre that uses drama to teach people AIDS prevention and slowly change cultural perceptions. The power of entertainment is massive: draws attention, creates great impact and it is already present in many cultures. When I went back home and did a search on the Internet, I realized that I had discovered the hot water. The idea is that good that many international development agencies are already using it successfully. Here is an example of one, ArtCorps.